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Cedarhurst Medical Associates

Cedarhurst Medical Associates

A primary care practice in Far Rockaway with two offices, six in-house diagnostics, and patients arriving across twelve insurance carriers.

Client
Cedarhurst Medical Associates
Sector
Healthcare — primary care
Scope
UX, UI, Web development
Doctor and patient consultation at Cedarhurst Medical Associates
Context

Patients ask three things before anything else, and every unanswered one becomes a phone call.

Do you take my insurance. Which office do I go to. Can you do what I need on site.

Decisions

01
Answer all three above the fold

Accessibility, multilingual care and both locations sit directly under the headline, where the questions actually get asked.

02
Make services scannable, not readable

Six diagnostics as a grid rather than prose, so a patient can find one service without reading about five others.

03
Show the carriers

A logo wall of accepted insurance lets patients self-qualify without calling to ask.

Cedarhurst Medical Associates website shown on desktop and mobile

Result

Self-qualification before contact

Insurance, location and service coverage answerable without a call.

Both offices weighted equally

Neither location reads as the secondary one.

Accessible by default

Wheelchair access and multilingual care stated up front, not on a sub-page.

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