A portrait and street photographer in New York, running five different audiences through one site.
Someone admiring the work wants to keep scrolling. Someone booking a shoot wants dates and a deposit. A prospective model wants a form. None should have to wade through the others.
Store and booking became the two primary actions, with portfolio, modelling and updates reachable from a persistent nav — rather than funnelling everyone into one contact form.
Portrait, NYC Streets and NYFW each answer a different question, so a visitor lands in the work they came for instead of scrolling a chronological feed.
Print pricing, paper stock, deposit and travel policy appear up front, so conversations start qualified.
Each audience has a route that doesn't pass through the others.
Prints and pricing sit with the work without cheapening it.
An FAQ absorbs what would otherwise arrive by message.
